The University of Wisconsin-Madison Skip navigationUW HomeMy UWUW Search
Animal Sciences >  



Jean Manchester Biddick

Jean Manchester Biddick


Jean Manchester Biddick

Jean Manchester Biddick’s career in the meat industry is remarkable for its many firsts. She was
the first woman in the country to own and run a wholesale meat plant, taking over ownership of
Neesvig's after her husband, Ted Neesvig, died in 1965. The Madison, Wiconsin-based company was
among the first in the country to eliminate hanging rails for handling carcass beef, buying less
wasteful boxed beef instead.

Biddick was also the first woman elected to the board of the National Association of Meat
Purveyors, and served on its board from 1976 until 1988, when she sold Neesvig’s.

After working as an Extension home agent in Grant County, Wis., Biddick joined the National
Livestock and Meat Board in Chicago in 1950, where she tested meat recipes, developed
cookbooks, and taught week-long cooking classes in cities across the country. Twenty-eight
years after being an employee of the Meat Board, she was appointed to serve as one of its
directors, from 1978 to 1988, contributing to leadership of the Beef Industry Council, Pork
Industry Group, and the Nutrition, Advertising and Research committees.

Biddick, a 1948 University of Wisconsin-Madison graduate, credits her success and the success
of Neesvig’s to “an excellent workforce that received continuous education in the meat

Under Biddick’s leadership, Neesvig’s prospered by embracing new marketing practices and by
increasing the efficiency of its workforce. The company was among the first to buy boxed beef,
which reduced the amount of byproducts and waste associated with hanging beef. It also
specialized in the new portion-controlled cuts concept for the hotel, restaurant, and institutional

“Important to the philosophy of the company was helping customers realize the benefit of
purchasing not by the pound, but rather by the portion, plate-ready servings,” says Biddick.
Customers would no longer need trained meat cutters, saving both time and money.

Neesvig’s opened a new east-side plant in 1973 to accommodate the company’s substantial
growth. The new plant included a consumer center designed to teach the general public how to
buy the new portion cuts and understand meat grades. Biddick also helped develop a gift box
business and an extensive meat export trade at Neesvig’s. The company distributes its products
nationally and internationally.

“By the time I sold the company in 1988,” Biddick says, “the business had grown to 50 full-time
employees and over 100 part-time employees during the gift box season.”
Biddick lives in Middleton with her husband, Roger. She has six children, Jon, Tim, Dan, Ann,
Reed and Ellen.



Animal Sciences | UW Home